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Dynamic email marketing material showing different items to different subscribersPredictive suggestions recommending products before customers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget allotment to the best-performing imaginative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up fast: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, exceeding normal project norms.
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