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Dynamic e-mail marketing material showing different items to different subscribersPredictive recommendations recommending products before customers searchAutomated projects triggered by particular behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up fast: brand awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, exceeding typical campaign norms.
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